top of page

Should I Join Love Has Won?

Those considering becoming a member of LHW should gather as much information as possible before committing. View expectations of the group, see what other sources have to say about LHW, and reflect on the experiences of people who have joined in the past. 

View of the City

Among other requirements, members of the Love Has Won team are expected to: 

  • Restrict What & How Much They Consume
    Diet: Food is believed to weigh one down and interfere with ascension. Veganism, vegetarianism, genetically modified foods, and too much sugar are all FORBIDDEN.  Text from LHW's Ascension Guide reads: "Animals are living in Unity Consciousness in True Reality and have ALSO volunteered to come to Earth, to assist Our Ascension. Red Meat is essential to reconnect the Left and Right Brain. Divine intelligence cannot be achieved without the Animals. We eat them in order to ascend...Veganism is a pain based Belief System, as All pain and suffering is illusionary, part of the E.G.O programmed mind, designed to  lower vibration. Vegans are heavy in the energy signatures of judgement, Thinking You Know Better, Control, Needing to be Right."  On cigarettes: While Love Has Won claims that the act of smoking is not problematic, and that any illness or long term health effects associated with it are merely an illusion, the Ascension Guide is specific about the only acceptable type of tobacco and how it must be enjoyed." Organic Hand Rolled Tobacco: TOBACCO IS NOT INHERENTLY BAD, HOWEVER BOXED CIGARETTES HAVE BEEN WEAPONISED."  

  • Stop Taking Prescription Medications
    "We have been severely Brain Damaged by pharmaceuticals, vaccinations, GM food, Chem Trails and Video Games to name a few. It is essential you stop interacting with these deliberately engineered things." Instead, the team claims their homemade products cure a surplus of ailments, including Covid-19. (Love Has Won was sent a warning by the FDA in response to this declaration.)


  • Stare At The Sun, or Practice Sungazing Regularly
    Followers must make a habit of sun gazing, and are ENCOURAGED TO HOLD THEIR EYELIDS OPEN WHILE DOING SO.​ "The Sun will not blind you, this is a myth to STOP people looking at the Sun because it is one of Our most powerful healing tools. [It] contains important activation codes that cause us to rise to the frequency of love...You can Sun Gaze AT ANY TIME OF THE DAY, however your eyes will need training... If you want to jump right in the deep end stare at the Sun holding your eyes open..."

  • Adhere To A Specific Speech and Thought Pattern
    The Ascension Guide states that followers must "eliminate low Vibration Vocabulary - An extensive amount of vocabulary that we use is merely a product of the mind and is therefore a low frequency. Vocabulary to remove include: WANTS, NEEDS AND DESIRES are of the mind, LOVE JUST IS. It does not want, need or desire anything. “I want…” “I need…” “I desire…” upgrade to “I have,” “I am,” “I think” – upgrade to “I feel” “remind” – upgrade to “reheart.” Discussions of the past, and daydreaming about the future, prevent us from living in the Present Moment of Now..."

  • Follow A Color--Coordinated Dress Code
    Members are required to dress according to the Chakra System.
    "The Chakra System is responsible for ALL the energy entering and exiting the body. We have 7 main Chakras, each has an energetic requirement that must be honored."  On Mondays, members wear red. Tuesday they wear orange, and so forth, as dictated in the Ascension Guide.

After reflecting on a few expectations of the group, compare this behavior to the B.I.T.E. Model. This model, created by Steve Hassan, is used to "describe the specific methods that cults use to recruit and maintain control over people.  'B.I.T.E' stands for Behavior, Information, Thought, and Emotional control."

The following video explains the B.I.T.E. Model and cites specific examples of how Love Has Won implements these tactics:

Don't forget to take a look at what former members are saying as well by visiting our Members Speak Out page.


"Potentially unsafe groups or leaders "come off very nice at first, they go for vulnerable people who are looking for answers, lonely, what you'd call 'normal people.' They're very good at what they do and can get people to believe anything. You might think you'd never get taken in, but don't bet on it. " -- Margaret Singer, PhD

bottom of page